The World Cup Effect: On Demand
— Join live webinars or view the recordings.
— View resources for people new to the World Cup’s impact
— Participate in discussion forums for various industry verticals
— Keep access to the course content through Nov. 30, 2026.
— This course is offered in partnership with Edmaker, experts in online learning communities.
— Edmaker hosts the course on its web-based platform. There's nothing to download or install, but you will need a current browser and reliable internet connectivity.
— After you register for the course on the Stylebook website, you will receive a claim code via email. When you redeem that code via the link included in the email, you will get an email from Edmaker to access the online discussion.
— If you sign up on behalf of multiple users, you will get an email with a set of claim codes. Share one code with each user who you would like to participate, along with the activation code link. As your users redeem their claim codes, they will get their activation emails from Edmaker and APStylebook.com.
— The online classroom works best when you have JavaScript and cookies enabled. Flash and other plugins are not required.
Group Rate Packages
— 3 to 4 registrants: 10% off per user— 5 to 10 registrants: 15% off per user
— 11 to 20 registrants: 20% off per user
— 21+ registrants: 25% off per user
Please purchase all your seats on the same order so your discount will automatically apply.
Contact ap@edmaker.co if you have questions about group rates.
The series is hosted by AP’s Ricardo Zuniga, director of global beats, including Entertainment, Sports, Business, Climate, Education, Religion, Health & Science, and Trends & Culture.
-
Less
Program
Session 1: World Cup crash course
AP editorial leader Ricardo Zuniga, director of global beats, opens the series with an essential introduction to the World Cup as an event, cultural force and opportunity. Global soccer correspondent James Robson joins from the UK to share how World Cup 2026 differs from past events. Sports writer Anne Peterson, who has covered five World Cups, will share what to know about soccer culture in the U.S. The session will cover what makes this World Cup unique in its span of three countries (Canada, Mexico and the United States) and 48 teams, as well as the history of the event and what to know about the fan bases that it is likely to attract.
Speakers:
– Anne M. Peterson, sports writer, Associated Press
– James Robson, global soccer correspondent, Associated Press
– Ricardo Zuniga, director of global beats, Associated Press
Session 2: The economic impact (and potential) of the World Cup global fan base
With its waves of fans comes opportunities for news coverage, business interests, and community engagement. Learn details about the World Cup’s fan bases, when and where they’re expected to be, what their spending habits often are, and what traveling fans from countries with a deep soccer culture can expect when they arrive in American host cities. This session provides the groundwork for you to translate the details into potential opportunities for news, business or community.
Speakers:
– Davidde Corran, multi-format journalist, SNTV
– Wyatte Grantham-Philips, business reporter, Associated Press
– Karl Ritter, deputy sports editor for international sports, Associated Press
Session 3: The business of World Cup 2026
Join us for a fireside chat with Major League Soccer’s Dan Courtemanche, as we explore the business opportunities (and risks) related to World Cup 2026. The discussion features Victor Matheson, professor of economics and expert on sports economics and course host Ricardo Zuniga, director of global beats. Participants will leave with insights to apply to your World Cup content or business strategy.
– Dan Courtemanche, executive vice president, chief communications officer, Major League Soccer
– Victor Matheson, professor of economics and expert on sports economics, The College of Holy Cross (MA)
– Ricardo Zuniga, director of global beats, Associated Press
Tools demo: How to create a communications calendar for World Cup 2026
Learn communications planning techniques in this 10-minute demonstration of how to structure your communications, PR or other event plans leading up to World Cup 2026. AP partner Onclusive will share its customized World Cup Planner, a structured communications calendar available to course participants, who will receive a free trial subscription.
–Sarah Wait, director of global partnerships, Onclusive
Cart
Cart is Empty
- View cart
- Total: $0.00
Need a quote?
You can get a price quote by adding your products to the shopping cart and clicking the "Request Price Quote" button in the right column. That will allow you to create an email with the price quote information that includes a PDF of the quote that you can use to place the order.
CREATE YOUR CUSTOMER PROFILE
If you don't have an account yet, register now. It's quick and easy, and once we verify that you qualify for discounted pricing, you'll get that price every time you log in.
Forgot your username or password? Get help logging in.
Have a question about whether you qualify for a discount? Read more on our help center.
Sign up for our newsletter
Keep up to date on style news. Sign up for our stylish monthly e-newsletter by submitting your email address below.
Additional Resources
Add the publications cited in the AP Stylebook bibliography to your library.
View listCompare Products
Compare our products to determine the best fit for you.
Compare