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Digital Strategy and Content Creation


Learn how to navigate the rapidly evolving digital landscape

A THREE-PART ONLINE COURSE ON WEDNESDAYS, JAN. 20-FEB. 3, 2027, 2-3:30 P.M. EST

Uncertainty doesn't go far enough to describe the current digital landscape. Revenue models have had a series of disruptions, algorithmic updates and AI features have destabilized search strategies, and social continues to be an enigma. The ever-changing ecosystem has made it so that even a six-month plan can become obsolete, making it incredibly difficult for companies to develop budgets and strategies.

These changes, while turbulent, represent an opportunity for innovation, experimentation and, of course, failing fast. Join the team at AP Learning for a series that will dig into all this. This course is not a silver-bullet solution, but is a way to understand what's happening and work together on solutions-oriented plans and insights you can take back to your organization to supercharge your strategies.

In this course, we'll cover the current state of the digital landscape, including the impact of AI, the importance of investing in loyal audiences and how to nurture the communities you create.

Join us for this educational series of discussions and strategic planning sessions.

Online classroom includes:

  • Access to live guest speaker sessions
  • Recordings of live sessions
  • Self-paced assignments to help structure your work
  • Resources for people just getting started with digital content
  • Discussion groups on audience development and growth; revenue drivers; content; and innovation and technology
Live sessions start on Wednesday, Jan. 20, 2027, and run for three weeks. You can join live or watch recordings at your convenience.

Register now for the early bird rate of $299 per person. The early bird discount expires after Dec. 10. Standard rate is $399. Group rates are available. For course support, contact ap@edmaker.co.
$299.00
$299.00

Digital Strategy and Content Creation


— Join live webinars or view the recordings.
— Self-paced assignments to help structure your work
— Resources for people just getting started with digital content
— Discussion groups on audience development and growth; revenue drivers; content; and innovation and technology
— Keep access to the course content through June 3, 2027.


— This course is offered in partnership with Edmaker, experts in online learning communities.
— Edmaker hosts the course on its web-based platform. There's nothing to download or install, but you will need a current browser and reliable internet connectivity.
— All live webinars take place on Zoom. For best results, run a current version of Zoom on your desktop or laptop computer. You can participate on your mobile device, but you will have a richer experience on a computer with a bigger screen so you can see the text on screen and engage in chat. If your security policy prevents installing Zoom, ask your technology team if you can watch the sessions using web-based Zoom as an alternative.
— After you register for the course on the Stylebook website, you will receive a claim code via email. When you redeem that code via the link included in the email, you will get an email from Edmaker to access the online workshop.
— If you sign up on behalf of multiple users, you will get an email with a set of claim codes. Share one code with each user who you would like to participate, along with the activation code link. As your users redeem their claim codes, they will get their activation emails from Edmaker and APStylebook.com.
— The online classroom works best when you have JavaScript and cookies enabled. Flash and other plugins are not required.


Group Rate Packages

— 3 to 4 registrants: 10% off per user
— 5 to 10 registrants: 15% off per user
— 11 to 20 registrants: 20% off per user
— 21+ registrants: 25% off per user

Please purchase all your seats on the same order so your discount will automatically apply.

Contact ap@edmaker.co if you have questions about group rates.


Additional guest speakers to be announced.
— Francisco Guzman, video curation supervisor at The Associated Press
— Jennifer Mizgata, founder and principal, Little Key, a consultancy specializing in business and operational strategy, audience research and program design.
— Madeleine White, co-founder of The Audiencers, a B2B media community to support publishing professionals make better decisions in engagement, conversion and retention.

Digital Strategy and Content Creation

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Program

All live sessions take place on Zoom, 2-3:30 p.m. EST on Wednesdays. The online classroom includes all session recordings, asynchronous discussions and other resources.

Week 1: Wednesday, Jan. 20, 2-3:30 P.M. EST

Building and sustaining your digital content business

Who pays for digital content and what are they paying for these days? In this session led by Jennifer Mizgata, founder and principal consultant at Little Key, you’ll learn how media organizations are supporting their work. She will discuss prevailing business models and look at how media organizations are evolving under constant changes in the landscape. And she’ll walk you through new strategies you can use to diversify your revenue streams. You’ll learn how sustainable organizations grow over time, with examples from early stage and more established organizations that demonstrate how editorial, operations and revenue leaders collaborate.

Speaker:

  • Jennifer Mizgata, founder and principal, Little Key, a consultancy specializing in business and operational strategy, audience research and program design.

Week 2: Wednesday, Jan. 27, 2-3:30 p.m. EST

How to create an audience-centric content strategy

Organizations can better face uncertainty by reimagining the traditional funnel and putting our most valuable audiences at the center of everything we do. By being audience-centric, we consider their needs above all else, helping to build belonging and positioning ourselves as a destination rather than a company at the mercy of platforms like Google or AI.

Speaker:

  • Madeleine White, co-founder of The Audiencers, a B2B media community to support publishing professionals make better decisions in engagement, conversion and retention.

Week 3: Wednesday, Feb. 3, 2-3:30 p.m. EST

The importance of building and maintaining your community

Case study: How the AP is growing its YouTube presence
Learn how the Associated Press is growing its presence on YouTube through video optimization, livestreams and adjusting strategies based on metrics.

Speaker:

  • Francisco Guzman, video curation supervisor at The Associated Press

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