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Digital Strategy and Content Creation

A THREE-PART ONLINE COURSE ON WEDNESDAYS, JAN. 28-FEB. 11, 11 A.M. TO 12 P.M. EST

Uncertainty doesn't go far enough to describe the current digital landscape. Revenue models have had a series of disruptions, algorithmic updates and AI features have destabilized search strategies, and social continues to be an enigma. The ever-changing ecosystem has made it so that even a six-month plan can become obsolete, making it incredibly difficult for companies to develop budgets and strategies.

These changes, while turbulent, represent an opportunity for innovation, experimentation and, of course, failing fast. Join the team at AP Learning for a series that will dig into all this. This course is not a silver-bullet solution, but is a way to understand what's happening and work together on solutions-oriented plans and insights you can take back to your organization to supercharge your strategies.

In this course, we'll cover the current state of the digital landscape, including the impact of AI, the importance of investing in loyal audiences and how to nurture the communities you create.

Join us for this educational series of discussions and strategic planning sessions.

Online classroom includes:

  • Access to live guest speaker sessions
  • Recordings of live sessions
  • Self-paced assignments to help structure your work
  • Resources for people just getting started with digital content
  • Discussion groups on audience development and growth; revenue drivers; content; and innovation and technology

Live sessions start on Jan. 28. You can join live or watch recordings at your convenience.

The series is hosted by Sophie Rosenbaum, the head of digital strategy and coordination at The Associated Press.

The early-bird rate of $299 is good through Dec. 10, 2025.

Group Rate Packages

  • 3 to 4 registrants: 10% off per user
  • 5 to 10 registrants: 15% off per user
  • 11 to 20 registrants: 20% off per user
  • 21+ registrants: 25% off per user

Please purchase all your seats on the same order so your discount will automatically apply.

For any questions about discounts and group rates, contact ap@edmaker.co.

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$299.00

Digital Strategy and Content Creation


— Join live webinars or view the recordings.
— Self-paced assignments to help structure your work
— Resources for people just getting started with digital content
— Discussion groups on audience development and growth; revenue drivers; content; and innovation and technology
— Keep access to the course content through June 11, 2026


— The Digital Strategy and Content Creation Workshop is offered in partnership with Edmaker, experts in online learning communities.
— Edmaker hosts the course on its web-based platform. There's nothing to download or install, but you will need a current browser and reliable internet connectivity.
— All live webinars take place on Zoom. For best results, run a current version of Zoom on your desktop or laptop computer. You can participate on your mobile device, but you will have a richer experience on a computer with a bigger screen so you can see the text on screen and engage in chat. If your security policy prevents installing Zoom, ask your technology team if you can watch the sessions using web-based Zoom as an alternative.
— After you register for the course on the Stylebook website, you will receive a claim code via email. When you redeem that code via the link included in the email, you will get an email from Edmaker to access the online workshop.
— If you sign up on behalf of multiple users, you will get an email with a set of claim codes. Share one code with each user who you would like to participate, along with the activation code link. As your users redeem their claim codes, they will get their activation emails from Edmaker and APStylebook.com.
— The online classroom works best when you have JavaScript and cookies enabled. Flash and other plugins are not required.


Group Rate Packages

— 3 to 4 registrants: 10% off per user
— 5 to 10 registrants: 15% off per user
— 11 to 20 registrants: 20% off per user
— 21+ registrants: 25% off per user

Please purchase all your seats on the same order so your discount will automatically apply.

Contact ap@edmaker.co if you have questions about group rates.


The series is hosted by Sophie Rosenbaum, the head of digital strategy and coordination at The Associated Press. Special guest speakers to be announced.

Live session topics

Guest speakers to be announced.

Wednesday, Jan. 28, 11 a.m. to 12 p.m. EST

Navigating uncertainty: A deep dive into where we are now


Wednesday, Feb. 4, 11 a.m. to 12 p.m. EST

Why the latest trends matter for your content strategy


Wednesday, Feb. 11, 11 a.m. to 12 p.m. EST

Organic growth and the importance of building and maintaining your community

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