Refine Your PR Pitch with the AP
— Join live webinars or view the recordings.
— Self-paced assignments to help structure your work
— Resources for people just getting started in PR
— Discussion groups
— Keep access to the course content through Jan. 29, 2027.
— This course is offered in partnership with Edmaker, experts in online learning communities.
— Edmaker hosts the course on its web-based platform. There's nothing to download or install, but you will need a current browser and reliable internet connectivity.
— All live webinars take place on Zoom. For best results, run a current version of Zoom on your desktop or laptop computer. You can participate on your mobile device, but you will have a richer experience on a computer with a bigger screen so you can see the text on screen and engage in chat. If your security policy prevents installing Zoom, ask your technology team if you can watch the sessions using web-based Zoom as an alternative.
— After you register for the course on the Stylebook website, you will receive a claim code via email. When you redeem that code via the link included in the email, you will get an email from Edmaker to access the online workshop.
— If you sign up on behalf of multiple users, you will get an email with a set of claim codes. Share one code with each user who you would like to participate, along with the activation code link. As your users redeem their claim codes, they will get their activation emails from Edmaker and APStylebook.com.
— The online classroom works best when you have JavaScript and cookies enabled. Flash and other plugins are not required.
Group Rate Packages
— 3 to 4 registrants: 10% off per user— 5 to 10 registrants: 15% off per user
— 11 to 20 registrants: 20% off per user
— 21+ registrants: 25% off per user
Please purchase all your seats on the same order so your discount will automatically apply.
Contact ap@edmaker.co if you have questions about group rates.
The series is hosted by Colleen Newvine, product manager of The AP Stylebook. Guest speakers to be announced.
-
-
-
More
-
-
Less
Live session topics
Guest speakers to be announced.
Week 1: Tuesday, Sept. 15, 2-3 p.m. EDT
Learn the essentials of AP style for press releases, marketing and corporate communications
Speak the language of reporters and editors by following the industry standard style rules. Learn to avoid simple style mistakes that undermine your announcements. Help your boss or client understand why you need to follow AP style to get the best results, so you’re not just being difficult when you Don’t Capitalize Everything.
The session will cover:
- AP style guidance for professional writing
- Capitalization
- Addresses, datelines, headlines
- Times and dates
- Quotes and attribution
- Numbers
The guidance the AP Stylebook gives about what makes for a good story, and how you can use those requirements to deliver a more fully formed pitch.
Week 2: Tuesday, Sept. 22, 2-3 p.m. EDT
Understand your audience and the news cycle
Your company or client wants that prized media placement, but journalists have their own wants and needs. Learn to tailor your pitch to find the win-win, where you demonstrate results and the reporter tells a story that works for their audience and outlet.
You’ll get multiple perspectives about:
- How pitching today is different – shrinking newsrooms, shorter attention spans and the demand for content that works visually and on social media all make the landscape so much different from even a few years ago.
- How to present a dull or tired corporate topic in a way that actually delivers something reporters need.
- Why using AI as a thought partner can be useful – but it’s not a replacement for strategic thinking or creating trust relationships with journalists
Week 3: Tuesday, Sept. 29, 2-3 p.m. EDT
How-to-Pitch Event: Learn how to effectively pitch journalists
Join this live how-to-pitch event featuring a panel of AP journalists as they respond to your written pitches, submitted in advance. The event is for education purposes only, but you’ll have an opportunity to learn directly from AP journalists about what they look for in pitches and how you might improve a pitch to get their attention.
AP Learning
See upcoming courses:
https://www.ap.org/solutions/learning/
Contact:
ap@edmaker.co
Cart
Cart is Empty
- View cart
- Total: $0.00
Need a quote?
You can get a price quote by adding your products to the shopping cart and clicking the "Request Price Quote" button in the right column. That will allow you to create an email with the price quote information that includes a PDF of the quote that you can use to place the order.
CREATE YOUR CUSTOMER PROFILE
If you don't have an account yet, register now. It's quick and easy, and once we verify that you qualify for discounted pricing, you'll get that price every time you log in.
Forgot your username or password? Get help logging in.
Have a question about whether you qualify for a discount? Read more on our help center.
Sign up for our newsletter
Keep up to date on style news. Sign up for our stylish monthly e-newsletter by submitting your email address below.
Additional Resources
Add the publications cited in the AP Stylebook bibliography to your library.
View listCompare Products
Compare our products to determine the best fit for you.
Compare