The World Cup Effect: Opportunities for Media, Business and Communities
— Join live webinars or view the recordings.
— View resources for people new to the World Cup’s impact
— Participate in discussion forums for various industry verticals
— Keep access to the course content through July 17, 2026.
— This course is offered in partnership with Edmaker, experts in online learning communities.
— Edmaker hosts the course on its web-based platform. There's nothing to download or install, but you will need a current browser and reliable internet connectivity.
— All live webinars take place on Zoom. For best results, run a current version of Zoom on your desktop or laptop computer. You can participate on your mobile device, but you will have a richer experience on a computer with a bigger screen so you can see the text on screen and engage in chat. If your security policy prevents installing Zoom, ask your technology team if you can watch the sessions using web-based Zoom as an alternative.
— After you register for the course on the Stylebook website, you will receive a claim code via email. When you redeem that code via the link included in the email, you will get an email from Edmaker to access the online discussion.
— If you sign up on behalf of multiple users, you will get an email with a set of claim codes. Share one code with each user who you would like to participate, along with the activation code link. As your users redeem their claim codes, they will get their activation emails from Edmaker and APStylebook.com.
— The online classroom works best when you have JavaScript and cookies enabled. Flash and other plugins are not required.
Group Rate Packages
— 3 to 4 registrants: 10% off per user— 5 to 10 registrants: 15% off per user
— 11 to 20 registrants: 20% off per user
— 21+ registrants: 25% off per user
Please purchase all your seats on the same order so your discount will automatically apply.
Contact ap@edmaker.co if you have questions about group rates.
The series is hosted by AP’s Ricardo Zuniga, director of global beats, including Entertainment, Sports, Business, Climate, Education, Religion, Health & Science, and Trends & Culture.
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Live session topics
Week 1: World Cup crash course
AP editorial leader Ricardo Zuniga, director of global beats, opens the series with an essential introduction to the World Cup as an event, cultural force and opportunity. Global soccer correspondent James Robson joins from the UK to share how World Cup 2026 differs from past events. Sports writer Anne Peterson, who has covered five World Cups, will share what to know about soccer culture in the U.S. The session will cover what makes this World Cup unique in its span of three countries (Canada, Mexico and the United States) and 48 teams, as well as the history of the event and what to know about the fan bases that it is likely to attract.
Speakers:
- Anne M. Peterson, sports writer, Associated Press
- James Robson, global soccer correspondent, Associated Press
- Ricardo Zuniga, director of global beats, Associated Press
Week 2: The economic impact (and potential) of the World Cup global fan base
With its waves of fans comes opportunities for news coverage, business interests, and community engagement. Learn details about the World Cup’s fan bases, when and where they’re expected to be, what their spending habits often are, and the economic impact from past events. This session provides the groundwork for you to translate the details into potential opportunities for news, business or community.
Speakers:
- Davidde Corran, multi-format journalist, SNTV
- Wyatte Grantham-Philips, business reporter, Associated Press
- Karl Ritter, deputy sports editor for international sports, Associated Press
Week 3: The business of World Cup 2026
An outside perspective of the business opportunities (and risks) related to World Cup 2026. This session will feature guest speakers from marketing and business, in conversation with an AP business reporter. You’ll leave with ideas to apply to your World Cup content or business strategy.
Panelists to be announced.
Interviewed by Cara Rubinsky, global business editor, Associated Press
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