The World Cup Effect: Opportunities for Media, Business and Communities
From surprise upsets to iconic celebrations, World Cup 2026 will bring unique opportunities to connect with audiences, generate revenue and be part of the conversation.
Join Associated Press journalists and special guests for an in-depth exploration of the opportunities, challenges and logistics surrounding the global phenomenon of World Cup 2026 — returning to North America for the first time since 1994.
This online series from AP Learning offers a clear practical understanding of how this global event will shape business, media and culture across three host nations and 48 competing teams.
This series is designed for:
- Professionals in public relations, communications, journalism, marketing and government
- Security teams, tourism boards, and local businesses in host cities
- Digital and data-driven organizations preparing for the event’s global reach
Engage in focused discussions, data presentations and planning sessions led by AP experts, offering both practical insights and strategic frameworks. Sessions are available live or ondemand.
Online classroom includes:
- Access to live guest speaker sessions
- Recordings of live sessions
- Resources for people new to the World Cup
- Discussion groups for each industry vertical
The online event is hosted by AP’s Ricardo Zuniga, director of global beats.
Every registrant will receive a free trial to the World Cup Planner.
For any questions about discounts and group rates, contact Yvette Reyes, director of AP Learning at YReyes@ap.org.